🇩🇪 Deutsche Version: KI-Diskursarrangement

The AI discourse arrangement is the totality of the visibility and reach rules that determine what appears as a contribution in an online discourse, in what order and at what frequency. Throttling, shadow banning, algorithmic visibility classes, and the differential treatment of content according to source, tone, keyword, and context belong to it. It is a subform of AI-arranged oblivion of personhood.

What Distinguishes Discourse Arrangement from Censorship

Classical censorship prohibits — it says: this content may not appear. The discourse arrangement prohibits nothing. It makes content differentially visible. A throttled contribution remains accessible; but it reaches only a fraction of its possible audience. A promoted contribution is shown to many; but no one was forced to look at it.

This shift from prohibition to visibility is exactly what Michel Foucault described in Sécurité, territoire, population (lectures 1977/78) as the transition from sovereign power to governmentality: governing no longer operates through command but through the arrangement of practice. What is not prohibited, but also not seen, is de facto excluded — without the system dirtying its hands.

Habermas: Distorted Communication on a New Level

In the Theory of Communicative Action (Frankfurt: Suhrkamp 1981, vol. 1, ch. III), Jürgen Habermas coined the notion of distorted communication: strategic action appears disguised in the mode of communicative action — orientation toward understanding is feigned while orientation toward success is in command. In A New Structural Transformation of the Public Sphere and Deliberative Politics (Berlin: Suhrkamp 2022) he carried the finding over to the digital public sphere: platform logic undermines the conditions of rational understanding, because the discourse architecture is calibrated not to arguments but to engagement metrics.

Where the discourse arrangement decides which contributions are distributed and how, discursive capacity (Habermas) is structurally undercut: arguments appear not on account of their quality but on account of their distribution potential. Validity claims are not raised and redeemed, but statistically arranged.

Pope Francis: Narrowing of Discourse

In Fratelli Tutti (2020), ch. I, nos. 42–50, Pope Francis named the anthropological consequence: social media as a site of the narrowing of discourse, of algorithm-driven polarization, and of the hollowing-out of dialogical life. The diagnosis connects with Habermas and Marcuse: the apparent diversity of the offering covers over the structural narrowing of the channels of visibility.

Why This Is Oblivion of the Person

A person who speaks in the discourse thereby assumes responsibility — she raises a validity claim. The discourse arrangement does not address this person but the distribution vector of her contribution. What is of interest in the contribution is not its truth but its performance.

Hannah Arendt (Eichmann in Jerusalem, 1963; “Truth and Politics” (1967)) named the structural problem: organized lying does not primarily destroy truth (which returns), but the sense for reality as such. The discourse arrangement, calibrated not to truth but to reach, produces a public sphere in which no one any longer has to distinguish whether what is potent in effect is also true. That is oblivion of the person not of the individual person, but of the personal public sphere.

Empirical State of Affairs

The effect of the discourse arrangement is contested. Frances Haugen’s Facebook leak (2021) documented internal acknowledgment of the polarization effects. Christopher Bail (Breaking the Social Media Prism, 2021) differentiates the causal story. Simon, Altay, and Mercier (HKS Misinformation Review 2023) show that the apocalyptic 2024 election scenarios did not materialize. The structural diagnosis — visibility is arranged, not neutral — remains untouched by this.

Ontological Classification

Sources: Generated by querying the Personhood ontology.

Further sources:

  • Habermas, Jürgen: The Theory of Communicative Action, 2 vols., transl. Thomas McCarthy. Boston: Beacon Press, 1984/1987 (German original 1981).
  • Habermas, Jürgen: A New Structural Transformation of the Public Sphere and Deliberative Politics, transl. Ciaran Cronin. Cambridge: Polity, 2023 (German original 2022).
  • Foucault, Michel: Security, Territory, Population. Lectures at the Collège de France 1977–1978, transl. Graham Burchell. Basingstoke: Palgrave Macmillan, 2007 (French original 2004).
  • Arendt, Hannah (1967): “Truth and Politics” (first printed in The New Yorker, Feb. 25, 1967). In: Between Past and Future. New York: Viking Press, 1968.
  • Francis (2020): Fratelli tutti. Vatican: Libreria Editrice Vaticana.
  • Bail, Christopher A. (2021): Breaking the Social Media Prism. How to Make Our Platforms Less Polarizing. Princeton: Princeton University Press.
  • Simon, Felix M.; Altay, Sacha; Mercier, Hugo (2023): “Misinformation reloaded? Fears about the impact of generative AI on misinformation are overblown”. Harvard Kennedy School (HKS) Misinformation Review 4(5).

See also